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Timeless fabric DENIM

Timeless fabric DENIM

Denim fabric is the name given to the cotton fabric used in the production of products such as jeans. Since cotton yarn is used in its production, it is a healthy and durable coarse fabric that does not sweat.

Its history dates back to the 17th century. The mass production of fashion and home textile accessory products, which emerged from denim fabrics, began in the 1850s. It is highly appreciated in many areas and takes its place in the wardrobe as an indispensable part of people of all ages and walks. As you can see, the timeless fabric denim takes age, but does not age. It prides itself on being one of the oldest fabrics in the world and continues to carry the story of all time as "high fashion garments". Denim, which is on the indispensable list of consumers in any period, is an ideal type of fabric to reveal the elegance of cotton. When original designs meet with different styles, denim products constantly transform and renew themselves. It never goes out of fashion. It changes, transforms and always fascinates itself.

Designing is an Art

The free spirit of the fashion designer, his unique style and imagination are the most important qualities that accompany him in this journey of denim. Because transforming an ordinary denim fabric into a special denim with style is not a job that every fashion designer can achieve. Self-sacrifice feeds on patience and patience needs to be worked through. In addition, the designed has much more value than a product, not only for the designer but also for the person who will use it. Emotions about life such as excitement, passion, innocence, lust, anger are intertwined like different types of fabric that serve the same purpose.

If I explain this through examples, for example, stretchy fabrics with spandex blend, known as robust and comfortable fabrics, are often preferred in narrow-cut jeans, ie skinny jeans, as they provide more comfortable mobility. Fabric types such as cotton, linen, wool and silk can also be combined with denim. When the soft texture of wool, the elegance of cotton, the strong and feminine stance of linen, the nobleness of silk are combined with denim, the resulting product is of course much more than just an outfit design.

Traditional and Modern

Traditionalism and modernism reveal themselves as two subjects of life. Likewise jackets, trousers, skirts; Denims, which have a wide range of classic or sporty elegance with different models and cut options, make a great contribution to the creation process with their diversity; It expands the limits of imagination. In addition, different lace and pattern works and dye processes appear as another dimension in design, and its popularity in the fashion world never diminishes. It is also really valuable to see the intricacies of the art of painting on denim fabrics. It is valuable that the branches of art work hand in hand to design a more special and unique one. He uses his artistic creativity to live, create, transform and produce just like water in the world of fashion.

Why is the Water Footprint Important?

While mentioning the vital value between art and water, I would like to say a few words about our responsibilities towards sustainable nature. It would be wrong to position the fashion world separately from this issue. It is necessary to develop and implement sustainability activities in denims, which are used in a wide range of different fields. Because denim is one of the areas that uses water the most by its nature and unfortunately it is one of the most difficult areas in terms of sustainability as it needs water at every stage. It is a known fact that denim products use natural water resources quite a lot in the process from the growing phase of cotton, which is the raw material, to the product to be worn or used. For this reason, the water footprint, which shows the amount, type, where and for what purpose the water consumed from the production of cotton to the consumption stage, must be determined; alternative solutions should be introduced.

Sustainable Solutions

In cotton production, which is the main ingredient of textile, environmental, economic and social sustainable practices should be implemented as soon as possible. The product must take its place in its life cycle; Re-use of wastewater, innovative paint processes, new software and technology, and hybrid technologies should be raised to the required level of awareness. In fact, attitudes and behaviors to the contrary should be subject to international legal sanctions. We know that when irrigation methods are selected according to the plant or soil; When the water footprint is determined in terms of soil structure, both a contribution to sustainable nature and productive products are obtained. It is essential for sustainable life to act within a plan by calculating the water footprint for each agricultural plant.

Sustainable Cotton

We know that cotton, a renewable resource, is also a naive product and vulnerable to harmful practices. It can increase the quality of cotton by protecting the nature. As a matter of fact, Better Cotton applications, the largest cotton sustainability program in the world, take its place in the historical process as the best example of this. Thanks to the sustainable cotton program, 14-23% water savings were achieved in the world; there has been a decrease in the use of pesticides; The consciousness level of the farmers has increased and the product has gained the value it deserves in its life cycle.

Defending the right to natural life for every living thing, protecting our water resources and making sustainable life effective is our most valuable responsibility and our most difficult test. With this awareness, we need to protect the world.

With my deepest love and respect…

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